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How Big Data In The Property Sector Can Help Multiple Property Industry Stakeholders?

Shyn Yee Ho, Managing Director, Data and Software Business, PropertyGuru

15-Mar-23 09:30

How Big Data In The Property Sector Can Help Multiple Property Industry Stakeholders?

According to the KPMG Global Proptech Survey, only 25% of real estate organisations have a well-established data strategy. With an ever changing world, this is deemed more vital now to be able to understand consumer preferences, the right land to acquire and also for governments to have the right housing policy. But why aren't Malaysian companies or even the government embracing this change?

Image credit: Shutterstock

Produced by: Chong Tjen San

Presented by: Chong Tjen San


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Categories:  technology,  property,  government

Tags:  big data analytics,  property sector,  consumer sentiment survey, 


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