Trust A Necessary Ingredient For Innovation Adoption

Chris de Cruz, COO, Edelman Malaysia

02-Jul-24 09:30

Trust A Necessary Ingredient For Innovation Adoption

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The Edelman Trust Barometer has become a mainstay in corporate surveys, taking the temperature of public trust levels towards the government, businesses, civil society groups and media across 28 countries. The 2024 edition looks at the nexus between trust and innovation. We discuss some of the highlights with Chris De Cruz, Chief Operating Officer of Edelman Malaysia.

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Categories: Corporates, technology, sponsored content

Tags: public trust level, edelman trust barometer, government, business,

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