WTH Is Zero-Party Data?

Daniel Henriksen, Head of Programmatic Strategy, Xaxis Asia

12-Oct-21 11:00

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You may be familiar with first-party data strategies that are set to take the spotlight when all the major browsers go cookieless next year. But have you heard of zero-party data? Daniel Henriksen, Head of Programmatic Strategy, joins us to talk about both first-party and zero-party data, as well as how brands can create trust among consumers to facilitate the sharing of ZPD.

Image Credit: faithie | Shutterstock

Produced by: Audrey Raj

Presented by: Audrey Raj

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Categories: Personal Finance, Investments, Financial Literacy, Young Finance, Personal Development, Entrpreneurship

Tags: cookies, retail, ecommerce, first party data, customer data, data strategy, data tech,

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