You may be familiar with first-party data strategies that are set to take the spotlight when all the major browsers go cookieless next year. But have you heard of zero-party data? Daniel Henriksen, Head of Programmatic Strategy, joins us to talk about both first-party and zero-party data, as well as how brands can create trust among consumers to facilitate the sharing of ZPD.

Image Credit: faithie | Shutterstock

Produced by: Audrey Raj

Presented by: Audrey Raj

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Categories:  Personal Finance,  Investments,  Financial Literacy,  Young Finance,  Personal Development,  Entrpreneurship

Tags:  cookies,  retail,  ecommerce,  first party data,  customer data,  data strategy,  data tech,