BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Resource Centre  >  The Battle Of PR Videos - Najib Vs. Mahathir

The Battle Of PR Videos - Najib Vs. Mahathir

Gogulan Dorairajoo, CEO, Rantau PR

17-Jul-18 11:00

The Battle Of PR Videos - Najib Vs. Mahathir

It’s been the year for PR vids, hasn’t it? From the steady stream of political videos during GE14, to Dato Sri Najib Razak’s pre-recorded “If you’re watching this, then…” piece and Tun M’s 93rd birthday celebratory video. The question is, did these videos hit the spot? And what is the fine line between creating a PR masterstroke and a PR dud? We dissect the impact and efficacy of these PR videos with Rantau PR CEO Gogulan Dorairajoo.

Produced by: Audrey Raj


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Technology,  Medical Innovation and Technology,  Tech,  Personal Development,  Entrepreneurship

Tags:  Public relations,  content marketing,  Najib,  Mahathir,  AirAsia, 


Latest Podcasts




Play / Pause

Listen now : Health & Living: If we change the way we treat obesity, how...

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Tony Nash, CEO, Complete Intelligence tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Khoo Hsien Liang, Senior Portfolio Manager at AHAM Capital discusses the economic outlook of ASEAN countries and which markets will do better in 2026.

7:45 AM

Morning Brief

Azrul Mohd Khalib, CEO, Galen Centre for Health & Social Policy gives us his thoughts on the government's plan to fully ban vape and e-cigarettes.

8:00 AM

The Breakfast Grille

Lawyer Sahain Puthucheary and Adrian Pereira, Executive Director of the North South Initiative discuss issues concerning migrants in Malaysia.

8:30 AM

Morning Brief

Professor Andrew Hemming, Associate Professor in Law at the University of Southern Queensland explains Australia's gun regulations and how they might change.

8:45 AM

Morning Brief

CF Fong, Founder and CEO of LGMS Berhad, clarifies the Online Safety Act 2025.

9:00 AM

Opening Bell

(REPEAT) Tony Nash, CEO, Complete Intelligence tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

Ringgit & Sense

Felix Neoh, Director of Financial Planning at Finwealth Management answers listeners questions about credit cards.

10:05 AM

Open For Business

Bruce Yang, Co-Founder & CEO, Agnes AI

11:00 AM

Tech Talk

Suresh Sankaran Srinivasan, Group Head of Cyber Security, Axiata Group Berhad

12:00 PM

Enterprise Explores

Dan La Russo, Senior Partner, Penta

1:00 PM

The Breakfast Grille Repeat

Lawyer Sahain Puthucheary and Adrian Pereira, Executive Director of the North South Initiative discuss issues concerning migrants in Malaysia.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Beyond the Ballot Box

We’re joined by Nikita Dhawan Chair in Political Theory and History of Ideas at the Technical University of Dresden about the future of Europe amidst the shifting geopolitical landscape.

4:05 PM

Health & Living

If we change the way we treat obesity, how much headway could we make in reducing heart disease? We ask a cardiologist what we’re doing wrong.

5:00 PM

Top 5 at 5

6:00 PM

Talkback Thursday