When Muns and Pareesha started The Wedding Diaries in 2023, the concept of a "wedding content creator" didn't really exist in Malaysia. Betting on a global cultural shift, the duo left their full-time careers in marketing and advertising to pioneer this new category locally. Fast forward to today, they have bootstrapped a highly profitable, six-figure business in a single year entirely through organic social media growth. Armed with iPhones and a commitment to authentic, unscripted storytelling, they deliver ready-to-post content within 24 hours so couples and guests can actually stay present.

Founders Muns and Pareesha join us in the studio to discuss the uphill battle of educating a market, the operational bottlenecks of being a two-person powerhouse, and how they protect their premium brand in the age of AI and emerging freelance competitors.

Produced by: Audrey Raj, Kishan Sivaswamy

Presented by: Audrey Raj

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Women in Business,  managing,  technology

Tags:  creator economy,  sme,  social media marketing,  weddings,  bootstrapped,  content creation,