Moving Billboards? How VOOH Media Is Driving Out-of-Home Brand Visibility

Rajvinder Rai Singh, Co-Founder and Managing Partner, VOOH Media

05-Sep-24 10:00

Pause
Embed

Is turning everyday vehicles into billboards the key to breaking through ad overload?

In this episode of Open For Business, we explore how VOOH Media is attempting to transform the advertising landscape by turning everyday vehicles into mobile billboards. Joining us is Rajvinder Rai Singh, Co-Founder and Managing Partner of VOOH Media, who shares his journey from digital marketing and e-commerce to leading VOOH’s charge in vehicle out-of-home advertising.

Rajvinder discusses the challenges and opportunities in this unique advertising space, how VOOH Media is differentiating itself from competitors, and how the company leverages data to try and deliver high ROI for brands. He also dives into the future of vehicle advertising and the growth strategies VOOH Media is implementing to drive success in a crowded market.

Produced by: Roshan Kanesan, Kishan Sivaswamy

Presented by: Roshan Kanesan

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: markets, technology, entrepreneurs

Tags: vehicle advertising, advertising market, mobile billboards,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Is Kwai Chai Hong preserving heritage, or curating it for a modern audience? Its Co-Founder, Zeen Chang discusses the fine line between community and commodity.

12:00 PM

Popcorn Culture

(REPEAT) The team reviews Good Luck, Have Fun, Don't Die & Wuthering Heights on this episode of Popcorn Culture!

1:00 PM

Cruise Control

(REPEAT) Are Malaysians switching to EVs at an acceptable rate? We unpack where we are in this week's episode.

2:00 PM

Matt-Splained

(REPEAT) Instead of talking about equitable societies, AI has once again decided we have to revert to the ‘world in peril’ format. Richard and Matt try to make sense of it all. Again.

3:00 PM

Earth Matters

(REPEAT) We speak with Lanuza Layon, Chairperson of the Kampung Sungai Kurau Village Development and Security Committee, and Sarah Amer, a Community Organiser from Gerimis Art Project, about the broader struggle for Orang Asli land rights in Malaysia.

4:00 PM

Bar None

(REPEAT) We discuss the latest changes made to BWF's tournaments and competitions, set to take place from 2027 onwards.

5:00 PM

BBC World Service

Datshiane Navanayagam talks to two women whose life changing illnesses led them to set up new businesses after they discovered high street clothes are uncomfortable and difficult to wear when you have restricted mobility or medical needs.

PROGRAMMES