Moving Billboards? How VOOH Media Is Driving Out-of-Home Brand Visibility

Rajvinder Rai Singh, Co-Founder and Managing Partner, VOOH Media

05-Sep-24 10:00

Pause
Embed

Is turning everyday vehicles into billboards the key to breaking through ad overload?

In this episode of Open For Business, we explore how VOOH Media is attempting to transform the advertising landscape by turning everyday vehicles into mobile billboards. Joining us is Rajvinder Rai Singh, Co-Founder and Managing Partner of VOOH Media, who shares his journey from digital marketing and e-commerce to leading VOOH’s charge in vehicle out-of-home advertising.

Rajvinder discusses the challenges and opportunities in this unique advertising space, how VOOH Media is differentiating itself from competitors, and how the company leverages data to try and deliver high ROI for brands. He also dives into the future of vehicle advertising and the growth strategies VOOH Media is implementing to drive success in a crowded market.

Produced by: Roshan Kanesan, Kishan Sivaswamy

Presented by: Roshan Kanesan

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: markets, technology, entrepreneurs

Tags: vehicle advertising, advertising market, mobile billboards,

Today’s Shows

6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Tim Mulholland of President, TJM Limited, Chicago tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Selena Ling, Chief Economist, OCBC Bank tells us what Trump's 'reciprocal tariffs' mean for Asian economies.

7:45 AM

Morning Brief

Dan Ives of Wedbush Securities discusses the impact of Donald Trump’s sweeping tariffs on the tech industry.

8:00 AM

The Breakfast Grille

Norazlam Norbi, CEO of Sumisaujana Group Berhad discusses the company’s ACE Market debut on April 9, with RM74 million from the IPO fueling expansion, digital transformation, and infrastructure.

8:30 AM

Morning Brief

Dr. Law Teik Hua from Universiti Putra Malaysia explains how the upcoming point-to-point system, could improve road safety.

8:45 AM

Morning Brief

(Repeat) We dive into the local and international news that matters to you.

9:00 AM

Opening Bell

(REPEAT) Tim Mulholland of President, TJM Limited, Chicago tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

What's The Focus

We wrap up the week’s biggest conversations to keep you in the know.

10:05 AM

Open For Business

Dean Yeong, Co-Founder, Wolo Yoga

11:00 AM

Mattsplained

Matt Armitage, Founder, Kulturpop

12:00 PM

Enterprise Explores

The AI Safety Crisis No One’s Talking About

1:00 PM

The Breakfast Grille Repeat

Norazlam Norbi, CEO of Sumisaujana Group Berhad discusses the company’s ACE Market debut on April 9, with RM74 million from the IPO fueling expansion, digital transformation, and infrastructure.

2:05 PM

Discovery Hour

The 3rd episode of "There's No Planet B" explores climate governance, and why international policies have failed to enact change, with Dr Helena Varkkey, an Associate Professor at the University of Malaya.

3:05 PM

Front Row

Straddle #2025 is a 4-day artistic exchange program by Five Arts Centre, focusing on identity exploration through dance. We find out more about the inaugural event from artists based in Kuala Lumpur and Montreal.

3:20 PM

Front Row

The WVC Jazz Ensemble & The Shang Sisters Are set to perform with the MPO, performing their Nanyang Jazz style music, including original songs and reimagined classics. We find out what’s in store.

4:05 PM

Health & Living

Doctor in the House: More than 10 million people worldwide get TB every year, and more than 1 million die from the disease. We look at why TB is still a threat in Malaysia.

5:00 PM

Top 5 at 5

6:00 PM

Popcorn Culture

7:00 PM

Just For Kicks

8:00 PM

Bar None

9:00 PM

The Selector

PROGRAMMES