Is SEO Dead? The AI Search Shake-Up

Alvin Koay, Founder and CEO, Growth.pro

10-Feb-26 11:00

Pause
Embed

Search is changing fast. With AI tools increasingly answering questions directly, brands can no longer rely on rankings, clicks, and traffic alone to stay visible.

In this episode of Marketing Mojo, we speak with Alvin Koay, Founder and CEO of Growth.pro, about how AI is reshaping digital discovery, why traditional SEO metrics are losing relevance, and what Malaysian marketing teams must do now to remain credible, discoverable, and competitive in an AI-mediated world.

Image Credit: Shutterstock

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: technology, Corporates, entrepreneurs

Tags: seo metrics, ai, AI tools, aeo, branding, seo, digital marketing,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Co-founders of WonderBrew, Joseph Poh (CEO) and Loke Boon Eng (COO) join us to share their story of transforming a hipster health drink into a mainstream Malaysian beverage.

12:00 PM

Just For Kicks

(REPEAT) The pundits gather around again to discuss English clubs' poor performances in Europe, as well as look ahead to match week 30 of the EPL!

1:00 PM

A Bit of Culture

(REPEAT) Kam and his two guests, Ahmad Yazid and Na'a Murad sit together to talk about life changing events, climbing Mount Everest and James Bond reboot.

2:00 PM

Ringgit & Sense

(REPEAT) Harvindar Singh, Managing Partner of Harvey & Associates talks about individual tax reliefs and tips for filing one's taxes.

2:30 PM

The Property Show

(REPEAT) Sebastian Beltran Cuevas of Verdant Solar explains the costs, savings, and risks of rooftop solar for homeowners.

3:00 PM

Best of The Bigger Picture

(REPEAT) Do you want to be strong or look swole? Do these two always go hand-in-hand? We dive into what building strength means and why it matters for everyone.

4:00 PM

Best of Evening Edition

(REPEAT) The Charm in Malaysia’s Old Flats

5:00 PM

BBC World Service

Tony Juniper, an environmentalist who has worn many hats over the course of his career, speaks to Professor Jim Al-Khalili about his enduring love for nature and hopes for the future.

PROGRAMMES