BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Marketing Mojo  >  Gen Z - The Ad Skipping Generation

Gen Z - The Ad Skipping Generation

Kamal Oberoi

20-Feb-17 13:30

Gen Z - The Ad Skipping Generation

Kantar Millward Brown recently released a study on Gen Z’s behaviours, attitudes and responses to advertising to help marketers understand them better. The report is called AdReaction: Gen X, Y & Z. It’s actually the first global study focusing on the similarities and differences between generations. Kamal Oberoi, Media Insights & Analytics APAC Specialist at ‎Kantar Millward Brown is on the line with us today to talk about what makes the digital natives tick and how best to engage them.


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  marketing mojo,  ad skipping,  gen z,  ad reaction,  kantar millward brown


Latest Podcasts




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) We sit down with Edmond Yap, co-founder of Tupai, to deconstruct ‘The Grade C Trap’, on the back of the recent Education Blueprint announcement made recently.

12:00 PM

Popcorn Culture

(REPEAT) 28 Years Later: The Bone Temple + Zombies on Screen

1:00 PM

Cruise Control

(REPEAT) The new, fully imported Subaru Forester is a solid car, but the high asking price is a little bit hard to swallow, according to Daniel Fernandez. Tune in to hear his full thoughts.

2:00 PM

Matt-Splained

(REPEAT) In the second part of their Tech in ‘26 series, Matt and Rich examine some of the headline treatments and advances we’re likely to see this year.

3:00 PM

Earth Matters

(REPEAT) RimbaWatch files Malaysia’s first climate greenwashing lawsuit. We unpack what the case means for climate claims, accountability, and regulation with RimbaWatch's Head of Legal Advocacy, Kuberan Hansrajh Kumaresan.

4:00 PM

Bar None

(REPEAT) Young Malaysian golfer who turned pro last year, Mirabel Ting joins us to share the eventful journey in her career so far.

5:00 PM

BBC World Service

How do video and board games get from idea to reality? Ella Al-Shamahi talks to two women who invent, tweak and perfect the games that so many of us love to play.