BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Marketing Mojo  >  Gen Z - The Ad Skipping Generation

Gen Z - The Ad Skipping Generation

Kamal Oberoi

20-Feb-17 13:30

Gen Z - The Ad Skipping Generation

Kantar Millward Brown recently released a study on Gen Z’s behaviours, attitudes and responses to advertising to help marketers understand them better. The report is called AdReaction: Gen X, Y & Z. It’s actually the first global study focusing on the similarities and differences between generations. Kamal Oberoi, Media Insights & Analytics APAC Specialist at ‎Kantar Millward Brown is on the line with us today to talk about what makes the digital natives tick and how best to engage them.


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  marketing mojo,  ad skipping,  gen z,  ad reaction,  kantar millward brown


Latest Podcasts




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) On this episode of Tech Talk, we speak with Sharma Lachu, Founder and CEO of Accendo Technologies, about whether AI has truly solved coding, how teams can maximise productivity with AI tools, and what the future looks like for developers and engineers in an AI-driven world.

12:00 PM

Popcorn Culture

(REPEAT) We review Hamnet and ask what’s a movie or series that always makes you cry?

1:00 PM

Cruise Control

(REPEAT) Daniel got his hands on another hybrid car, this time in the form of the Porsche 911 Carrera 4 GTS. He shares his thoughts on this supercar on the show.

2:00 PM

Matt-Splained

(REPEAT) There’s a new sheriff in town. Can Roshan Kanesan bring the outlaw Matt Armitage to heel?

3:00 PM

Earth Matters

(REPEAT) In one month, Orang Asli communities faced evictions, arrests and logging without consent. Are reform promises failing? Koong Hui Yein, a Programme Manager at RimbaWatch, explains what is at stake.

4:00 PM

Bar None

(REPEAT) Mandy Cebelle Chen joins us on the show to share her journey in the world of the wushu.

5:00 PM

BBC World Service

Ella Al-Shamahi talks to two women in Pakistan and America who use numbers to help others understand and take control of their pregnancies - by unpacking the data.