BFM 89.9

HIGHLIGHTS 
Podcast  >  Night Shift  >  Style File  >  Giving Millennials The Bling For Their Buck

Giving Millennials The Bling For Their Buck

Jiayueh Choong, Gemologist and Co-Founder, JEOEL | Florence Song, Senior Fashion Writer at ELLE Malaysia

27-Jan-18 11:00

Giving Millennials The Bling For Their Buck

Diamonds are a girl's best friend, and if priced right, they can be every girl's. Founded in 2014, JEOEL was inspired by this need in the jewellery market to cater to young working adults with limited spending power, while keeping designs hip and playful. This week we dive into the world of gemstones, diamonds and precious metals with certified gemologist and brand co-founder, Jiayueh Choong, who shares how customers are still not nearly educated enough in jewellery to make informed purchases, and the millennials' shifting tastes in all things beads, bracelets and bangles. Later, Florence Song, Senior Writer at ELLE Malaysia talks sporty knit dresses and how to still rock them despite having been redone countless times.

Produced by: Adeline Choong

Presented by: Adeline Choong


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  style fileAdeline ChoongFlorence Songgemstonesdiamondsjewellerysporty knit dressessterling silverJEOELgemology





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Carlos Casanova, Senior Economist, UBP tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

We speak with Dr. Benjamin Barton from the University of Nottingham Malaysia to explore the landmardk deal between the UK and the EU.

7:45 AM

Morning Brief

P. Gunasegaram, Independent Business Writer, shares his views on efforts to recover misused funds from nearly 1,900 government-linked entities.

8:00 AM

The Breakfast Grille

Melvin Ooi, CEO, Ryt Bank, talks about what makes it different compared to the other digital banks in Malaysia.

8:30 AM

Morning Brief

Catherine Lim, Senior Industry Analyst, Bloomberg Intelligence joins us to discuss Chinese consumer sentiment.

8:45 AM

Morning Brief

(REPEAT) We dive into the local and international news that matters to you.

9:00 AM

Opening Bell

(REPEAT) Carlos Casanova, Senior Economist, UBP tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

The Property Show

Faisal Durrani, Partner and Head of Middle East Research at Knight Frank talks about the property market in Dubai.

10:05 AM

Open For Business

Yeoh Chen Chow, Founder, 1% Advisory & Coaching

11:00 AM

The Workplace

AI Isn’t the Answer (Yet)

12:00 PM

Enterprise Explores

From Salary to Culture: What Makes People Say Yes to a Job

1:00 PM

The Breakfast Grille Repeat

Melvin Ooi, CEO, Ryt Bank, talks about what makes it different compared to the other digital banks in Malaysia.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Earth Matters

Otters help keep wetlands healthy, and they’re worth celebrating. We speak with Woo Chee Yoong and Bilqis Hijjas about a World Otters Day event at Rimbun Dahan.

4:05 PM

Health & Living

There’s still the perception that people with mental health disorders like schizophrenia are violent or that they have ‘split minds’. But is that really true?

5:00 PM

Top 5 at 5

6:00 PM

Good Things

7:00 PM

Made in Malaysia

Celebrating International Day for Biological Diversity, we explore Malaysia’s incredible ecosystems through three fascinating stories—playful otters, elusive Bornean bantengs, and the mysterious world of mushrooms and fungi.

8:00 PM

Cruise Control

Daniel Fernandez, Managing Editor, dsf.my