Who's Reading Who: Defining the Audience

Lum Chih Feng | Gamal Nasir Mohd Ali | Endy Bayuni

16-May-15 09:00

Who's Reading Who: Defining the Audience

One of the challenges for media organisations is catering to an identified audience while remaining relevant to the national narrative. With the interests of communities, politics and businesses converging in the newsroom, we ask the question: how does a newsroom maintain objectivity? We explore.

This is a report by Aziff Azuddin, Sherilyn Goh, and Melanie Abraham.

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Tags: defining audience, newsroom, journalism, merdeka center, utusan malaysia, oriental daily, jakarta post

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