BFM 89.9

HIGHLIGHTS 
Podcast  >  Night Shift  >  Cruise Control  >  Marketing Mercedes-Benz

Marketing Mercedes-Benz

Mark Raine, Mercedes-Benz Malaysia

14-Aug-19 20:30

Marketing Mercedes-Benz

Between 2013 and 2018, Mercedes-Benz Malaysia recorded 5 consecutive sales records, launching them onto the front lines of the Malaysian luxury car market. In this episode, Ariff Roose went for a thrilling drive with Mark Raine, former Vice-President of Mercedes-Benz Malaysia, to find out how they did it.

Produced by: Ariff Roose

Presented by: Ariff Roose


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Business AnalysisAuto

Tags:  Mercedes-BenzMercedes-Benz MalaysiaMark RaineMercedes-AMG





Play / Pause

Listen now : GGWP: (REPEAT) A December recap of latest news and new releases in...

Today’s Shows



11:00 AM

A Bit of Culture

(REPEAT) Do you behave differently once you're in the airport? Kam, Dhanya and Julian talk about airport etiquette and how much they miss TV!; Kam Raslan | Dhanya Nair | Julian Yap

12:00 PM

I Love KL

(REPEAT) The story behind Popa Nota, multidisciplinary art and all things pop-art!; David Ho, Founder, Popa Nota

1:00 PM

Best of Enterprise

(REPEAT) Professor Bruno Verdini joins us as we explore practical frameworks and actionable strategies to overcome negotiation blind spots and the skills leaders should possess.; Professor Bruno Verdini, Executive Director of the MIT-Harvard Mexico Negotiation Programme, Massachusetts Institute of Technology

2:00 PM

Popcorn Culture

(REPEAT) A review of Squid Game S2 plus the big question - do you watch stuff because of hype?

3:00 PM

GGWP

(REPEAT) A December recap of latest news and new releases in the gaming world!; Jonathan Leo, Content Director, Kakuchopurei.com

4:00 PM

BFM Music

6:00 PM

The Pulse

(REPEAT) In today's episode of Pulse Picks, we play some personal picks released in 2024!