• Outside of the UK, Vimto, the 107-year-old Manchester-born beverage, has been most popular in the Middle East, particularly during Ramadan. It is now venturing into Malaysia where nearly two-thirds of the population are Muslim. Matt Nichols, the International Commercial Director of Vimto (and also the founder's great-grandson) discusses the company's plans here and beyond.

Image Credits: Shutterstock.com

Produced by: Tun Hizami Hashim

Presented by: Keith Kam

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Categories:  markets,  the workplace,  managing,  Corporates,  culture,  sponsored content

Tags:  vimto,  ramadan,  food and beverage industry,  breakfast grille,  corporate leadership,