Vimto Makes A Splash In Malaysia

Matt Nichols, International Commercial Director , Vimto

06-Mar-25 08:00

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Outside of the UK, Vimto, the 107-year-old Manchester-born beverage, has been most popular in the Middle East, particularly during Ramadan. It is now venturing into Malaysia where nearly two-thirds of the population are Muslim. Matt Nichols, the International Commercial Director of Vimto (and also the founder's great-grandson) discusses the company's plans here and beyond.

Image Credits: Shutterstock.com

Produced by: Tun Hizami Hashim

Presented by: Keith Kam

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Categories: markets, the workplace, managing, Corporates, culture, sponsored content

Tags: vimto, ramadan, food and beverage industry, breakfast grille, corporate leadership,

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