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Turning Around IUMW

Tay Kay Luan, Vice-Chancellor, International University of Malaya-Wales

19-Dec-19 08:05

Turning Around IUMW

Tay Kay Luan who joined the International University of Malaya-Wales (IUMW) last year as Vice Chancellor has his work cut out to turn around the university that has been bleeding money since its inception about six years ago. He discusses his plans and also challenges marketing in a saturated industry.

Presented by: Noelle Lim


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Categories:  Social Issues

Tags:  universitymarketingplans





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