Singapore Tourism Board Expansion Recipe

Melissa Ow, Chief Executive, Singapore Tourism Board

08-Nov-23 08:00

Singapore Tourism Board Expansion Recipe

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Singapore is on target to hit their international tourist target of 12-14mn in 2023. We speak to Melissa Ow, Chief Executive, Singapore Tourism Board on how this was achieved, why they are taking a targeted approach to growing their share of the tourism pie despite the economic slowdown and the intense competition from the region.

Produced by: Moh Heng Ying

Presented by: Wong Shou Ning

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Categories: international, travel

Tags: tourism targets, singapore tourism board, international,

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