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Marketing and War In the Boardroom - Al Ries, Ries & Ries

19-Mar-09 23:30

Marketing and War In the Boardroom - Al Ries, Ries & Ries

One of the world's foremost marketing guru, bestselling author and also the founder and chairman of consulting firm Ries & Ries, Al Ries shares with us what left brain and right brain thinkers have to do with marketing. But he first talks about the mistakes some companies make in their marketing strategy.


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