Is Ford Built For Tough In Asia Pacific?

Yukontorn Wisadkosin, President of ASEAN and APAC Distributor Markets, Ford Motor Company

12-Aug-22 08:00

Is Ford Built For Tough In Asia Pacific?

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For over a century, Ford Motors has been one of America's top car companies delivering its trucks and SUVs to the hands of consumers globally. But as the supply chain issue continues to worsen and inflation concerns rise, will the carmaker be able to remain profitable and grow in a region not so familiar with the brand name?

Philip See speaks to Ford's ASEAN president to understand the challenges she faces in a post-Covid era for the auto industry as well as Ford's EV strategies for the region.

Image credit: Shutterstock

Produced by: Sim Wie Boon

Presented by: Philip See

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Categories: managing, Corporates, technology

Tags: ford, automotive sector,

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