Aaron Cowie, CEO of TBWA Malaysia joins us on the Breakfast Grille to discuss:

- life after parting ways with ISC

- working towards a rebranded and different business

- personalities important to creating the right attitude and culture

- what now without government contracts

- alternative providers disturbing the status quo for creative agencies

- how the digital age will affect the future of the industry

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Tags:  advertising,  branding,  marketing,  rebranding,  human resources