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Podcast  >  Morning Run  >  The Breakfast Grille  >  Advertising Expenditure Should Hold Up Next Year, but Expect Reallocation - Andrea Douglas and Sara Liew, Nielsen Media

Advertising Expenditure Should Hold Up Next Year, but Expect Reallocation - Andrea Douglas and Sara Liew, Nielsen Media

15-Nov-08 08:02

Advertising Expenditure Should Hold Up Next Year, but Expect Reallocation - Andrea Douglas and Sara Liew, Nielsen Media

Andrea Douglas and Sara Liew of Nielsen Media gives us the low down on Malaysia's adex and the impact of global financial crises on projections. An interesting Malaysian idiosyncracy: Print dominates adex (for other countries it's TV).


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Tags:  Nielsen Media,  GFC,  ADEX,  Expenditure,  Reallocation


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