BFM 89.9

HIGHLIGHTS 
Podcast  >  Morning Run  >  Pinnacle Perspectives  >  Nike: Bouncing Back

Nike: Bouncing Back

Poonam Goyal, Senior Retail & eCommerce Analyst, Bloomberg Intelligence

08-Dec-25 09:30

Nike: Bouncing Back

Nike is in the middle of one of the most closely watched turnarounds in global retail. Once the undisputed leader in athletic apparel, it is now fighting shifting consumer behaviour, rising challengers like Hoka and On, and the consequences of its own strategic missteps. With a new CEO and a major reset underway, can Nike regain its edge? Philip See speaks to Poonam Goyal, Senior Retail and e-Commerce Analyst at Bloomberg Intelligence, about what is changing, and what brands can learn from Nike’s comeback effort.

Image Credit: Shutterstock.com

Produced by: Agnes Ong

Presented by: Philip See


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Corporatesfashion

Tags:  clothing industrynikeathleisureconsumer behaviourcorporate strategy





Play / Pause

Listen now : Today I Learned: Why Are Women-Only Spaces Still Important?

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Kingsley Jones, Chief Investment Officer, Jevons Global tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Sarah Jane Mahmud, Senior Industry Analyst, Bloomberg Intelligence talks about the outlook for Singapore's banks.

7:45 AM

Morning Brief

Thomas Fann, Co-Founder of Projek SAMA explains why the Prime Minister’s term-limit bill is urgent and what it would take for it to succeed if retabled.

8:00 AM

The Breakfast Grille

Carmen Loo of the World Bank discusses Malaysia’s new CCIA Report on climate policy implementation.

8:30 AM

Morning Brief

Dr. Pradeep Taneja, Senior Lecturer in Asian Politics at the University of Melbourne, discusses economic, political and geopolitical implications arising from the recently-concluded China’s Two Sessions.

8:45 AM

Morning Brief

Devika Mohan, Ordinary Council Member, All Women’s Action Society (AWAM), shares what is holding back gender parity in Malaysia.

9:00 AM

Opening Bell

(REPEAT) Kingsley Jones, Chief Investment Officer, Jevons Global tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) Sarah Jane Mahmud, Senior Industry Analyst, Bloomberg Intelligence talks about the outlook for Singapore's banks.

9:35 AM

Pinnacle Perspectives

Anne Abraham, Chair and Founder of LeadWomen, gives her perspective on pushing the envelope for women to take the lead in the boardrooms.

10:05 AM

Open For Business

Tiffany Yow, Co-Founder & CEO, The Flow Studio

11:05 AM

FTA

Nuraizah Shamsul Baharin, Founder, MADCash Sdn Bhd & Renuka Sena, CEO, Proficeo

12:00 PM

Enterprise Explores

Dr Veerinderjeet Singh, Senior Advisor on Tax Policy, KPMG in Malaysia

1:00 PM

Breakfast Grille (REPEAT)

Carmen Loo of the World Bank discusses Malaysia’s new CCIA Report on climate policy implementation.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Earth Matters

As Silicon Island moves ahead, we explore what large-scale reclamation means for Penang’s environment, fisherfolk livelihoods, and the island’s development future with Andrew Han.

4:05 PM

Health & Living

From mammograms to HPV tests, a gynaecologist breaks down the different types of health screenings that women need and when you should get them.

5:00 PM

Top 5 at 5

A countdown of the 5 biggest stories of the day, to catch you up on all you need to know!

6:00 PM

Today I Learned

Why Are Women-Only Spaces Still Important?

7:00 PM

Just For Kicks

Our pundits look back to the weekend's FA Cup matches, and look ahead to the UEFA Champions League Round of 16 games.

8:00 PM

A Bit of Culture

Kam and his two guests, Ahmad Yazid and Na'a Murad sit together to talk about life changing events, climbing Mount Everest and James Bond reboot.