Is Singles Day A Reliable Barometer For Chinese Consumption?

Catherine Lim, Senior Industry Analyst, Bloomberg Intelligence

15-Nov-24 07:30

Is Singles Day A Reliable Barometer For Chinese Consumption?

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This year’s Singles’ Day was said to be the biggest yet, as financial data from China’s e-commerce giants showed strong sales growth. Independent tracker Syntun estimated that transactions across all platforms in the weeks leading up to November 11th rose by nearly 27%. So, has consumer sentiment improved, or are people just waiting for this once-a-year discount? We review the data with Catherine Lim, Senior Industry Analyst at Bloomberg Intelligence.

Image Credit: shutterstock.com

Produced by: Natalie Tan

Presented by: Wong Shou Ning, Shazana Mokhtar

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Categories: markets, economy

Tags: e-commerce, consumer sentiment, singles' day,

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