BFM 89.9

HIGHLIGHTS 
Podcast  >  Evening Edition  >  Inside Story  >  What's In A Name? (A Lot, But Also A Branding Opportunity)

What's In A Name? (A Lot, But Also A Branding Opportunity)

Emir Shafri, Chief Creative Officer, Publicis Groupe | KB Tiong, President, International Council on Monuments and Sites (ICOMOS) Malaysia

30-May-23 18:00

What's In A Name? (A Lot, But Also A Branding Opportunity)

The KL Sentral LRT Station was officially rebranded to "KL Sentral redONE" LRT station, following a the recent partnership between redONE Network, and Prasarana. This is part of a five year station naming rights agreement between them, but it's made us ask: What value is there in a name, when it comes to public spaces? What happens when a place takes on a different name? We unpack these questions by first getting into the branding perspective. And then, how does changing the names of places change its history?

Image Credit: Shutterstock

Produced by: Natasha Fusil, Alia Zefri

Presented by: Lee Chwi Lynn, Sharmilla Ganesan, Sharaad Kuttan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  travel,  government,  History/Heritage

Tags:  kl sentral,  heritage,  landmarks,  public spaces,  public transport, 


Latest Podcasts




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) We speak with Nick Ng, Founder and CEO of Hock Kee Kopitiam, about building a modern kopitiam brand rooted in heritage, community, and made-to-order tradition.

12:00 PM

Popcorn Culture

(REPEAT) We review Train Dreams and The Voice of Hind Rajab.

1:00 PM

Cruise Control

(REPEAT) The VW Golf GTI Mk8.5 might sound like an incremental upgrade, but it's worth checking out if you're a fan of the brand. Tune in to hear why.

2:00 PM

Matt-Splained

(REPEAT) In the first part of a series on technologies in ‘26, Rich and Matt take a look at consumer tech, imagine what IRL AI looks like, and advances in energy production.

3:00 PM

Earth Matters

(REPEAT) We find out about a Semai fruit season homestay finally opening to the public, supported by Gerimis Art, sharing forest life, culture, and community-led ecotourism.

4:00 PM

Bar None

(REPEAT) We review the recent Malaysia Open 2026 and look back at our shuttlers' performances throughout 2025.

5:00 PM

BBC World Service

Two women with art galleries in Switzerland, London, Nigeria and the US talk about discovering and promoting new artists, building relationships with art collectors and the importance of supporting women in the art world.