BFM 89.9

HIGHLIGHTS 
Podcast  >  Evening Edition  >  Inside Story  >  The Keluarga Malaysia Concept: On Showing, Not Telling

The Keluarga Malaysia Concept: On Showing, Not Telling

Dr Mohd Azizuddin Sani, Professor of Politics and International Relations, Universiti Utara Malaysia | Alvin Teoh, Chief Creative Officer, Naga DDB Tribal | Adib Zalkapli, Director, BowerGroupAsia

26-Jan-22 18:00

The Keluarga Malaysia Concept: On Showing, Not Telling

We revisit the concept of Keluarga Malaysia, after the PM admonished his department for not promoting it enough. First, an assessment on how well this motto has actually worked for the government and in uniting the country as a family. Then, we look into the importance of having a branding that resonates with people, and ways to achieve that. Finally, we dissect whether it's fair to expect promotion of a motto from civil servants.

Image Source: YuriAbas, Shutterstock

Produced by: Alia Zefri, Natasha Fusil, Jeremy Ng

Presented by: Lee Chwi Lynn, Sharmilla Ganesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  politics

Tags:  political marketing,  evening edition,  inside story,  prime minister,  ismail sabri,  keluarga malaysia,  political branding, 


Latest Podcasts




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Mimrah Mahmood, VP of Enterprise APAC at Meltwater, joins BFM to unpack their Digital 2026 Global Overview Report.

12:00 PM

Just For Kicks

(REPEAT) It's the FA Cup weekend, and so we look forward to the matches in the 3rd round.

1:00 PM

A Bit of Culture

(REPEAT) Dhanya Nair and Sudais Ferhard join Kam Raslan as they talk about protecting your peace, disaster paranoia and movies that are now unbearable!

2:00 PM

Ringgit & Sense

(REPEAT) Terence Ng, Associate Director of Equities at AIIMAN Asset Management, on the stock-picking strategies and overcoming common investor mindsets.

2:30 PM

The Property Show

(REPEAT) Dr Chua Yangliang, Head of Research and Consultancy for Southeast Asia at JLL, and Jamie Tan, Managing Director and Head of Valuation and Risk Advisory at JLL Malaysia, discusses the outlook for Malaysia's property market in 2026.

3:00 PM

Best of The Bigger Picture

(REPEAT) We speak to Dr Jeyakumar Devaraj about his new book, Notes on the Way Forward, which takes a sharp look at the structural failures of capitalism and how we can build a better world for everybody.

4:00 PM

Best of Evening Edition

(REPEAT) With TIME Magazine voting AI as their 'Person of the Year' of 2025, we discuss whether the past year has been a turning point for AI, and what 2026 will bring in terms of technological, economical and ethical breakthroughs.

5:00 PM

BBC World Service

BFM presents the BBC World Service, which provides in-depth coverage of issues from around the world.