BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  The Workplace  >  PWDs - the Talents Who Get Overlooked

PWDs - the Talents Who Get Overlooked

Amirul Safuan, Founder, Ameer Safone Ventures

18-Jun-25 11:00

PWDs - the Talents Who Get Overlooked

Around 2.2% of Malaysians are officially registered as having disabilities, according to the Department of Statistics Malaysia. Globally, the figure is 16%, based on data from the World Health Organization. Yet most are still shut out of the workforce. Not because they can’t work, but because they’re not given the chance.

Today, we hear from Amirul Safuan, a spinal cord injury survivor and the founder of Ameer Safone Ventures, on how he’s working to change that. From launching a fragrance brand with purpose, to building Malaysia’s first AI skills training programme for persons with disabilities, Amirul is proving that inclusion isn’t just the right thing to do — it’s smart business. We discuss why inclusion efforts often fall short, what employers still get wrong, and how leaders can start creating workplaces where everyone belongs.

Produced by: Carol Wong

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  the workplaceCorporatestechnologyentrepreneurs

Tags:  PWD empowermentai training programinclusivity academyinclusive hiringdisability inclusionworkplace inclusionfragrance





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Peter Lim, Founder & Chief Research Officer, Trident Analytics Sdn Bhd tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Jerry Goh, Asia Equities Investment Director, Aberdeen Standard Investments gives us his outlook on Indonesian equities for next year.

7:45 AM

Morning Brief

: Shannon Teoh, Malaysia Bureau Chief of the Singapore Straits Times discusses Dato' Sri Najib Razak’s verdict in the 1MDB-Tanore saga.

8:00 AM

The Breakfast Grille

We review how streaming, AI and the Malaysia Media Council are shaping the future of media and entertainment.

8:30 AM

Morning Brief

Nigel Wong, President of the Malaysian Association of Tour and Travel Agents (MATTA), discusses the outlook of the tourism sector in 2026.

8:45 AM

Morning Brief

(REPEAT) : Shannon Teoh, Malaysia Bureau Chief of the Singapore Straits Times discusses Dato' Sri Najib Razak’s verdict in the 1MDB-Tanore saga.

9:00 AM

Opening Bell

(REPEAT) Peter Lim, Founder & Chief Research Officer, Trident Analytics Sdn Bhd tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) Jerry Goh, Asia Equities Investment Director, Aberdeen Standard Investments gives us his outlook on Indonesian equities for next year.

9:35 AM

Pinnacle Perspectives

Daniel Woodroof, Co-founder of Pandan Social discusses how he cultivates a Gen Z-focused workplace culture while driving effective leadership.

10:05 AM

Open For Business

11:05 AM

P&L

1:00 PM

The Breakfast Grille Repeat

We review how streaming, AI and the Malaysia Media Council are shaping the future of media and entertainment.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Earth Matters

4:05 PM

Health & Living

5:00 PM

Top 5 at 5

A countdown of the 5 biggest stories of the day, to catch you up on all you need to know!

6:00 PM

Today I Learned

(REPEAT) How do I argue against conspiracies?

7:00 PM

Just For Kicks

8:00 PM

A Bit of Culture