Scott Brinker is the Co-Founder & CTO at Ion Interactive, Marketing technology entrepreneur, agile marketing advocate, and author of the Chief Marketing Technologist blog. He came onto the show to talk about what being a 'chief marketing technologist' means, how the world of marketing has changed in past years, and what key issues are marketers missing out on today.

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  marketing technologist,  techtalk