How Customer Experience is Transformed through Technology

Chandru Relwani, Oracle

12-Jan-16 12:00

How Customer Experience is Transformed through Technology

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Customer experience today is transforming rapidly and is mainly driven by technology transformation. They have far more control over a success of a brand - affecting its value as products and services have now gone global, digital and mobile of which customers are able to share their experiences with that business in a whole new way. We speak to Chandru Relwani, Senior Director Product Management ASEAN and Customer Experience (CX), for Oracle JAPAC about how to create a bond between business units to guide customers on their best journey.

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Tags: japac oracle, customer experience, technology, improvement, asean, chandru relwani

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