Should We Trust AI Before We Buy?

Asnawi Jufrie, Vice President & General Manager of Southeast Asia, SleekFlow

14-Aug-25 11:00

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AI isn’t just helping us shop anymore—it’s starting to decide how we shop. In Southeast Asia, and especially in Malaysia, consumers are embracing AI but still asking the big question: Can we trust it?

In this episode, we unpack SleekFlow’s latest Southeast Asia AI Whitepaper and explore the launch of AgentFlow, their new sales-first AI agent designed to power the next generation of e-commerce omnichannels.

Joining us is Asnawi Jufrie, Vice President & General Manager for Southeast Asia at SleekFlow, to discuss:

How AI is changing buying behaviour in the region
What businesses must do to build trust-first AI experiences
Why AgentFlow could evolve the way Southeast Asia shops going forward

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury

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Categories: technology, Corporates

Tags: marketplace, technology, ai, branding, marketing,

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