The Sights, Sounds & Smells Of Shopping

Fareen Khan, USEA Global

04-Mar-21 11:00

Pause
Embed

Every customer experience contains attributes that are both conscious - the rationale and quantifiable part of the experience - and subconscious. Both of these can evoke emotions. The subconscious experience is as powerful and important as the conscious one. However, most companies don’t have control over the subconscious aspect. USEA Global helps to provide solutions and control for the subconscious experience using a combination of sound, scent and sights.

Produced by: Richard Bradbury

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: Personal Development, Entrpreneurship, Tech

Tags: experiential shopping, POS, retail,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) We take a flavourful dive into the world of Korean fried chicken with Terry Goh, CEO of KyoChon Malaysia.

12:00 PM

Popcorn Culture

(REPEAT) From the epic montage scene in Sinners, to Powerhouse from Coolie, and the unforgettable theme of Severance, 2025 has been a great year for scores and soundtracks. In this special, music-centred episode of Popcorn Culture, we look back at our favourite B-Sides of the year.

1:00 PM

Cruise Control

(REPEAT) If you're in the market for a used, old school sports sedan, should you consider the Mitsubishi Lancer GT, or the Proton Inspira? Daniel Fernandez from dsf.my shares his thoughts!

2:00 PM

Matt-Splained

(REPEAT) Rich Bradbury and Matt Armitage bellyflop into the murky world of brand authenticity. As consumers become increasingly vocal and energized, they are directing their spending towards companies they believe share and reflect their worldview.

3:00 PM

Earth Matters

(REPEAT) In this ‘Best of 2025’ replay, we hear from anthropologist Dr. Christine Padoch about her book Return to Nanga Jela, which revisits an Iban longhouse community in Sarawak lost beneath the Batang Ai Dam.

4:00 PM

Bar None

(REPEAT) Jeremy Ho, Founder of BHub Bouldering joins us to talk about the appeal of rock climbing and what's the community like here in Malaysia.

5:00 PM

BBC World Service

In this episode of The Conversation, Ella Al-Shamahi speaks to two women in India and Uganda who’ve created grass roots fitness communities exclusively for women.

PROGRAMMES