The influencer market that has seen the rise of social media celebrities and idols, became a huge buzz for brands reaching out to their customers. However, there are some who get it wrong and working with influencers can be a tricky business. ModeFair aims to be a player in a very niche space that helps you to be connected with the right influencer for your brand. We speak to Tang Siew Wai of ModeFair about how it all began and what’s been the difficult part of this journey so far, and why the influencer market still works in Malaysia.

Produced by: Jeff Sandhu

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Tags:  tech talk,  modefair,  models,  influencer,  social media,  instagram,  brands,  advertising,  marketing,  business matching