BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Tech Talk  >  Advertising in Motion

Advertising in Motion

Cyril Dhenaut, Elixus, Motionable

15-Apr-21 11:00

Advertising in Motion

We encounter adverts everywhere. From almost the moment that you open your eyes, to the time that you turn off your phone - ads are there. But did you know that video ads hold 5x more attention than static ads? Or that campaigns that use static plus lightweight motion video achieve a 35% conversion lift compared to static images alone? To tell us why motion design is important in the advertising world, we speak to Cyril Dhenaut, CEO & Co-Founder of Elixus Agency and Founder of Motionable.

Produced by: Richard Bradbury

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Personal Development,  Entrpreneurship,  Tech

Tags:  ecommerce,  design,  advertising,  motion graphics,  social media,  adtech,  AI,  big data, 


Latest Podcasts




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) This episode of Tech Talk discusses the idea of the digital afterlife. The data trails we leave behind, the risks they pose, and the ethical, legal, and emotional questions that come with them.

12:00 PM

Popcorn Culture

(REPEAT) We review Wake Up Dead Man: A Knives Out Mystery - before discussing the best movies and series of the year.

1:00 PM

Cruise Control

(REPEAT) Daniel got the chance to take the Ferrari 12Cilindri for a spin, and he's here to tell us all about it!

2:00 PM

Matt-Splained

(REPEAT) As we move into the era of multi gene editing, non-invasive targeted treatments for diseases, and storing power in air, we celebrate some of the weirder milestones in a fantastic year for science.

3:00 PM

Earth Matters

(REPEAT) We find out more about The Beach School in Port Dickson, which teaches people of all ages coastal awareness, conservation, and hands-on nature learning.

4:00 PM

Bar None

(REPEAT) It’s racing in its purest form - we talk about go-karting and its appeal beyond its recreational fun!

5:00 PM

BBC World Service

Datshiane Navanayagam speaks to two women from the US and Spain who’re advocating for more awareness and visibility around the real-life impacts of severe allergies on this episode of The Conversation.