Advertising in Motion

Cyril Dhenaut, Elixus, Motionable

15-Apr-21 11:00

Pause
Embed

We encounter adverts everywhere. From almost the moment that you open your eyes, to the time that you turn off your phone - ads are there. But did you know that video ads hold 5x more attention than static ads? Or that campaigns that use static plus lightweight motion video achieve a 35% conversion lift compared to static images alone? To tell us why motion design is important in the advertising world, we speak to Cyril Dhenaut, CEO & Co-Founder of Elixus Agency and Founder of Motionable.

Produced by: Richard Bradbury

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: Personal Development, Entrpreneurship, Tech

Tags: ecommerce, design, advertising, motion graphics, social media, adtech, AI, big data,

Today’s Shows

6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Patrick Wong, of Bloomberg Intelligence discusses the 2026 outlook for Hong Kong’s property market.

7:45 AM

Morning Brief

Adib Zalkapli, Managing Director of Viewfinder Global Affairs provides insight into MCA's decision to leave BN if any component party worked with DAP.

8:00 AM

The Breakfast Grille

Liew Yoon Poh, Group CEO of LAC Med Bhd discusses his company's strategy and performance ahead of its listing on Bursa Malaysia.

8:30 AM

Morning Brief

Matt Sechovsky, Head of ESG Country Research at BMI, discusses the impact of compound climate disasters on the region now and in the future.

8:45 AM

Morning Brief

Dr. Greg Raymond, Senior Lecturer at the Australian National University discusses the reopened Thailand-Cambodia conflict and why the peace deal fell through.

9:00 AM

Opening Bell

(REPEAT) Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

People, Planet, Profit

Trung Ghi of Arthur D. Little Southeast Asia discusses Malaysia’s push to be a top data center hub while balancing growth and sustainability.

10:05 AM

Open For Business

Evon Chong and Aaron Bok, Co-Founders, IMAJEN

11:00 AM

Marketing Mojo

Sandeep Joseph, Co-Founder & CEO, Ampersand Advisory

12:00 PM

Enterprise Explores

Nurlin Mohd Salleh, Managing Director, Partner, and Head of BCG Malaysia

1:00 PM

The Breakfast Grille Repeat

Our flagship show, we feature both game-changers and groundbreakers in the hot seat.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Beyond the Ballot Box

We speak to an experienced social worker from the Women’s Aid Organisation about her journey, the realities of supporting survivors, and the challenges faced by both victims and those who help them.

4:05 PM

Health & Living

What does a family medicine specialist do, and what training do physicians undergo? We explore on Humans of Healthcare.

5:00 PM

Top 5 at 5

6:00 PM

Talkback Tuesday

PROGRAMMES