Advertising in Motion

Cyril Dhenaut, Elixus, Motionable

15-Apr-21 11:00

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We encounter adverts everywhere. From almost the moment that you open your eyes, to the time that you turn off your phone - ads are there. But did you know that video ads hold 5x more attention than static ads? Or that campaigns that use static plus lightweight motion video achieve a 35% conversion lift compared to static images alone? To tell us why motion design is important in the advertising world, we speak to Cyril Dhenaut, CEO & Co-Founder of Elixus Agency and Founder of Motionable.

Produced by: Richard Bradbury

Presented by: Richard Bradbury

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Categories: Personal Development, Entrpreneurship, Tech

Tags: ecommerce, design, advertising, motion graphics, social media, adtech, AI, big data,

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