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Red Ocean Traps

Raj Kumar

10-Aug-15 13:00

Red Ocean Traps

Firms trying to tap into new markets for growth often fall into the traps of putting resources into wooing existing customers and investing heavily in value-added offerings. But this won’t get them to blue oceans. UCSI Blue Ocean Strategy has identified six salient traps built into managers’ mental models. 


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Tags:  UCSi,  blue,  ocean,  strategy,  raj,  kumar,  red,  trips,  investing


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