When Life Gives You Lemons: 5 Lessons in Marketing inspired by Beyoncé’s 'Lemonade'

Maya Tan | Angeline Teh

20-May-16 13:00

When Life Gives You Lemons: 5 Lessons in Marketing inspired by Beyoncé’s 'Lemonade'

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Beyoncé may have launched her last two albums in rather unorthodox ways but the proof is in the pudding with approximately USD3 million in sales per day of her latest - Lemonade. Maya Tan and Angeline Teh discuss the lessons to be learnt from the unlikely but undisputed Queen of Marketing - Beyoncé.

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Tags: music industry, sales tactics, album launch, communications, Social Media, Tidal, HBO, iTunes

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