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Trying New Things

Johan Vrancken, Head of Innovation Practice, Southeast Asia, North Asia & the Pacific, Nielsen

16-Jul-15 13:00

Trying New Things

A report by Nielsen has indicated that Southeast Asian consumers are inclined to try new products, with a strong affinity for brands investing in new product development. The study covers buying patterns, key purchase drivers and best platforms for reaching out to them.


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Tags:  Trying New ThingsJohan VranckenNielsenInnovationconsumersSoutheast Asianbrandsshoppingconsumerismasian





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