Strong branding is intrinsically linked with higher customer acquisition rates, customer loyalty, and increased sales. But how do you gauge just how well your brand is doing?

How do you measure brand strength, track its progress, and potentially pivot when market sentiment shifts through the seasons?

We discuss.

Photo Credits: LinkedIn | Uri Snyder

Produced by: Audrey Raj

Presented by: Audrey Raj

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Categories:  Corporates,  managing,  entrepreneurs,  SME,  markets

Tags:  brand metrics,  brand performance,  branding,  brand equity,