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Riding On SEA Games Marketing Train

Sean Goh, Grab Malaysia | Melati Abdul Hai , McDonald’s Malaysia

22-Aug-17 11:00

Riding On SEA Games Marketing Train

With the SEA Games happening soon, we speak to Sean Goh of GRAB and Melati Abdul Hai of McDonald’s, who are sponsors of the upcoming #KL2017 games about what this brings to their brand and customers. How do they put a return in sponsoring a sporting event and why is it important for them to keep supporting events that drive unity.

 

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Tags:  resource centre,  KL2017,  SEA Games,  Grab,  McDonald'ss,  marketing mojo,  marketing,  advertising,  sponsor


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