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Marketing in the Age of the Coronavirus

Jan Wong, OpenMinds Resources

02-Apr-20 11:00

Marketing in the Age of the Coronavirus

Great brands build equity during times like this. While the coronavirus crisis has left many struggling, some marketers are continuing to build their brands and work on the rare opportunity to come out of this pandemic with a stronger following. We discuss how to find the right marketing strategy mix to excel during the coronavirus outbreak.

Produced by: Audrey Raj

Presented by: Audrey Raj


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Categories:  Personal FinanceInvestmentsFinancial LiteracyYoung FinancePersonal DevelopmentEntrepreneurship

Tags:  marketing mojobrandingdigital marketingcrisis managementcovid-19coronavirus





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