Whilst there’s been huge growth in programmatic marketing and success stories in the sector, some advertisers continue to question committing budgets to this data-driven space. Can programmatic marketing really drive better performance? What about all this talk about brand safety and ad fraud? Programmatic specialists, Trade Indy guide us through the truth, lies and buzz on programmatic marketing.

Produced by: Audrey Raj

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Tags:  programmatic,  real time bidding,  advertising,  targeted marketing,  data driven marketing