Engineering Consumer Demand on TikTok

Hans-Peter Ressel, CEO, Momentum Commerce

17-Jan-23 11:00

Pause
Embed

TikTok has become one of the most used apps in the world, and brands that know how to tap into its unique capabilities are leveraging on its viewership and the attention of its growing audience to market their products. Momentum Commerce CEO Hans-Peter Ressel talks to us about the key pillars for business success on TikTok, as well as how brands can create new demand instead of riding on saturated trends on the platform.

Photo Credit : Shutterstock | Chaay_Tee

Produced by: Audrey Raj

Presented by: Audrey Raj

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: markets, economy, technology, managing, Corporates, SME, entrepreneurs

Tags: tiktok for business, tiktok shop, social commerce, tiktok, marketing,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) On this episode of Tech Talk, we speak with Sharma Lachu, Founder and CEO of Accendo Technologies, about whether AI has truly solved coding, how teams can maximise productivity with AI tools, and what the future looks like for developers and engineers in an AI-driven world.

12:00 PM

Popcorn Culture

(REPEAT) We review Hamnet and ask what’s a movie or series that always makes you cry?

1:00 PM

Cruise Control

(REPEAT) Daniel got his hands on another hybrid car, this time in the form of the Porsche 911 Carrera 4 GTS. He shares his thoughts on this supercar on the show.

2:00 PM

Matt-Splained

(REPEAT) There’s a new sheriff in town. Can Roshan Kanesan bring the outlaw Matt Armitage to heel?

3:00 PM

Earth Matters

(REPEAT) In one month, Orang Asli communities faced evictions, arrests and logging without consent. Are reform promises failing? Koong Hui Yein, a Programme Manager at RimbaWatch, explains what is at stake.

4:00 PM

Bar None

(REPEAT) Mandy Cebelle Chen joins us on the show to share her journey in the world of the wushu.

5:00 PM

BBC World Service

Ella Al-Shamahi talks to two women in Pakistan and America who use numbers to help others understand and take control of their pregnancies - by unpacking the data.

PROGRAMMES