Branding Is Indispensable

Alleena Abdullah, Founder, Yellow Tree Malaysia

15-Mar-22 11:00

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Branding. Many regard it as a buzzword rather than a bedrock. Alleena Abdullah, Brand Advisor & Coach and Founder of Yellow Tree Malaysia, joins us to discuss why branding is foundational to effective goal and market setting, PR efforts and ongoing success - not just for international and established entities, but for microbusinesses and underserved communities such as the orang kampung and home-based businesses.

Produced by: Audrey Raj

Presented by: Audrey Raj

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Categories: business analysis, SME, entrepreneurship, trends and forecasts, markets

Tags: branding, marketing, microbusinesses, logo, advertising, personal branding,

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