As businesses have been digitising, more are turning to the wonders of social media marketing; but without a clear narrative, companies may struggle to make potential clients scrolling through Instagram, Facebook, or YouTube choose their product or service. For the last Monday of the month, Human Equation founder Sheila Singam returns to speak about how to draw in and influence people with your story, and how a compelling story can connect, engage with, and inspire your audience.

Produced by: Christine Wong

Presented by: Freda Liu

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Business Analysis,  Personal Development,  Entrepreneurship

Tags:  storytelling,  narrative,  marketing,