Driving Sales #2: The Formula to Generate Desire and Close Sales

Jeevan Sahadevan, Founder, Leverage Lab

09-Oct-23 11:00

Driving Sales #2: The Formula to Generate Desire and Close Sales

Pause
Embed

With less than 3 months left before we enter 2024, we’ve now entered crunch time for sales teams to meet their targets and KPIs for the year. Today on Raise Your Game, we continue our focus on sales with the second episode of a 3-part series with Jeevan Sahadevan, the Founder of Leverage Labs.

Last week we got into two critical skills that could make or break your sales efforts as the world navigates through economic uncertainty: Building Rapport and Prospect Diagnostics. Today you will learn how to build value around your products and services and generate desire in prospects to buy, including a Sales Formula from Jeevan, that he says will help you close sales in a big way.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: personal development, entrepreneurs, Corporates

Tags: generating desire, sales formula, sales, kpi, sales team, sales person, closing sales,

Today’s Shows

6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Song Seng Wun, Independent Economist tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Krung Thai Bank’s Poon Panichpibool weighs in on Thailand’s economic outlook

7:45 AM

Morning Brief

Journalist Erin Cook weighs in on the upcoming Myanmar's general elections.

8:00 AM

The Breakfast Grille

We revisit selected Breakfast Grille conversations on higher education to examine how universities are responding to changing demands in a more uncertain world.

8:30 AM

Morning Brief

Shamsor Mohd Zain, President of MAA takes the wheel to steer us through Malaysia’s automotive sector and what lies ahead for 2026.

8:45 AM

Morning Brief

(REPEAT) Journalist Erin Cook weighs in on the upcoming Myanmar's general elections.

9:00 AM

Opening Bell

(REPEAT) Song Seng Wun, Independent Economist tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) Krung Thai Bank’s Poon Panichpibool weighs in on Thailand’s economic outlook

9:35 AM

What's The Focus

We wrap up the week’s biggest conversations to keep you in the know.

10:05 AM

Open For Business

11:00 AM

Mattsplained

Matt Armitage, Founder, Kulturpop

1:00 PM

The Breakfast Grille Repeat

We revisit selected Breakfast Grille conversations on higher education to examine how universities are responding to changing demands in a more uncertain world.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Front Row

We hear about The ILHAM Art Show 2025, featuring twenty artists and collectives whose works explore everything from memory and identity, to nature and the future, from Rahel Joseph, the Director of ILHAM Gallery.

4:05 PM

Health & Living

In this ‘Best of 2025’ replay, we speak to consultant endocrinologist Dr Saiful Kassim for a breakdown of all things glucose.

5:00 PM

Top 5 at 5

A countdown of the 5 biggest stories of the day, to catch you up on all you need to know!

6:00 PM

Popcorn Culture

7:00 PM

Just For Kicks

8:00 PM

Bar None

(REPEAT) A local football agent joins us in this episode to talk about his world and what goes around in it. Is it as glamorous as it seems?

9:00 PM

The Selector

Covering all styles of music from indie, dubstep, folk, soul, electro and everything in between from some of the most exciting artists in the UK.

PROGRAMMES