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Podcast  >  Enterprise  >  Raise Your Game  >  Driving Sales #2: The Formula to Generate Desire and Close Sales

Driving Sales #2: The Formula to Generate Desire and Close Sales

Jeevan Sahadevan, Founder, Leverage Lab

09-Oct-23 11:00

Driving Sales #2: The Formula to Generate Desire and Close Sales

With less than 3 months left before we enter 2024, we’ve now entered crunch time for sales teams to meet their targets and KPIs for the year. Today on Raise Your Game, we continue our focus on sales with the second episode of a 3-part series with Jeevan Sahadevan, the Founder of Leverage Labs.

Last week we got into two critical skills that could make or break your sales efforts as the world navigates through economic uncertainty: Building Rapport and Prospect Diagnostics. Today you will learn how to build value around your products and services and generate desire in prospects to buy, including a Sales Formula from Jeevan, that he says will help you close sales in a big way.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan


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Categories:  personal developmententrepreneursCorporates

Tags:  generating desiresales formulasaleskpisales teamsales personclosing sales





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