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Why StashAway's Shariah Portfolio Took 7 Years to Build

Wong Wai Ken, Malaysia Country Manager, StashAway

23-Oct-25 10:00

Why StashAway's Shariah Portfolio Took 7 Years to Build

With the recent launch of its direct ETF Explorer and a long-awaited Shariah Global Portfolio, is digital wealth manager StashAway signaling a major evolution in its business model? Malaysia Country Manager Wong Wai Ken joins us to share the story behind this new chapter.

We discuss:

  • The self-disruptive expansion to a transaction model for their new ETF Explorer.

  • Whether ETF Explorer is an attempt to address low-fee brokers

  • Why the Shariah Global Portfolio was led by the Malaysian team.

  • Why it took 7 years to bring to market

  • How their offering fits into the larger landscape of shariah investment options

  • Their focus on deepening customer engagement, instead of pure user acquisition.

This episode of Open For Business is powered by PETRONAS SmartPay, the simpler and better solution for all your business needs.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan


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Categories:  investments,  sponsored content

Tags:  ETF investing,  WealthTech,  digital wealth management,  shariah investing,  fintech,  petronassmartpay, 


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