BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Why Junaid Wahedna Left Wall Street to Revolutionise Islamic Finance: The Story Behind Wahed

Why Junaid Wahedna Left Wall Street to Revolutionise Islamic Finance: The Story Behind Wahed

Junaid Wahedna, Founder and Chairman, Wahed

28-Jun-24 10:00

Why Junaid Wahedna Left Wall Street to Revolutionise Islamic Finance: The Story Behind Wahed

Leaving Wall Street to revolutionize Islamic finance, solo founder Junaid Wahedna raised $82 million in his mission to eliminate interest from Muslim lives worldwide. With that funding, he built a robo-advisor model that’s profitable in the three main countries Wahed operates in: the US, the UK, and Malaysia. These markets contribute almost equally to Wahed’s approximate $1 billion in AUM. That said, Wahed is still not profitable on the group level.

However, now that the base model works, Junaid has handed the role of CEO to COO Mohsin Siddiqui, who has been tasked with replicating the business model and scaling the company into markets across the world, aiming to take Wahed from $10 million to $100 million in revenue. Junaid has transitioned to the role of Chairman to focus on overall strategy, building new products, and advancing the larger mission.

Join us on this episode of "Open for Business" as we dive into an inspiring conversation with Junaid Wahedna. He shares his entrepreneurial journey, from leaving a lucrative career on Wall Street to creating a platform that caters to the needs of the Muslim community by offering Sharia-compliant investment solutions. Junaid recounts how a taxi ride in New York sparked the idea for Wahed back in 2015, leading to raising $75-$82 million over the last nine years and establishing offices in 11 countries, including Malaysia.

Don't miss out on this captivating discussion with Junaid Wahedna, only on Open for Business.

Key Takeaways:

  1. Inspiration from a Taxi Ride: The idea for Wahed was sparked during a taxi ride in New York when a Bangladeshi driver shared his struggle with Sharia-compliant investments. He didn't want to keep his money in a bank because he was a practicing Muslim and wanted to avoid interest, so he had put all his savings into Apple stock on the advice of his imam.

  2. Mission-Driven Business: Wahed's core mission is to provide Sharia-compliant investment solutions, aiming to eliminate interest from all aspects of its customers' financial lives, reflecting the company's commitment to its values and the community it serves.

  3. Organic Growth Powered by Referrals: Wahed has achieved significant growth through organic means, leveraging community trust and referrals rather than relying heavily on traditional marketing methods.

  4. Solo Founder Success: Despite conventional VC wisdom favoring co-founders, Junaid Wahedna believes that many of the most successful entrepreneurs possess an autocratic personality and emphasizes the importance of control.

  5. Raising Capital While Maintaining Control: Junaid successfully raised between $75-$82 million without giving up control, issuing only common stock and not giving any board seats to investors.

  6. Global Expansion: Wahed has expanded to multiple differing markets (the US, UK, Malaysia, and UAE), demonstrating the scalability and international appeal of Sharia-compliant investment products.

  7. Diverse Product Offerings: Wahed's product portfolio includes a robo-advisor platform, ETFs, equity crowdfunding, and a gold-backed debit card, illustrating the company's innovative approach to addressing various financial needs within the Muslim community.

  8. Balancing Faith and Business: Junaid emphasizes the importance of balancing faith-based values with business decisions, ensuring that Wahed stays true to its mission while achieving profitability.

  9. Efficient and Lean Operations: Wahed's ability to break even quickly in new markets, highlights the company's focus on operational efficiency and cost management. Their new UAE operations currently on track to break even within one year.

  10. Acquisition Strategy: Wahed strategically acquires companies to accelerate growth and enhance its product offerings, such as the acquisition of a digital banking app in the UK for its infrastructure and team.

Future Plans and IPO Considerations: While an IPO is seen as a potential path for liquidity and community ownership, Wahed remains focused on its long-term growth strategy and maintaining control to continue its mission-driven work

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  economymanagingCorporatesmarketsentrepreneursinvestments

Tags:  Sharia-compliant investment solutionsrobo-advisor modelwall streetislamic finance





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Dr Sonia Mycak talks about the phone call between Trump and Putin in regards to the war between Russia and Ukraine.

7:45 AM

Morning Brief

Zeckqualine Melai, Teacher & Researcher from the Faculty of Education, Language and Communication from Unimas Sarawak unpacks the broader implications of free tertiary education in Sarawak.

8:00 AM

The Breakfast Grille

Mirzan Mahathir, Managing Director, Betamek.

8:30 AM

Morning Brief

Shazrul Ariff Suhaimi of Khazanah Research Institute looks into why 2.1% of jobs remained unfilled, even as Malaysia’s labour market reached 9.1 million in the Q1 2025.

8:45 AM

Morning Brief

(REPEAT) We dive into the local and international news that matters to you.

9:00 AM

Opening Bell

(REPEAT) We bring you the latest on Bursa Malaysia and international capital markets.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

People, Planet, Profit

Najah Onn, founder of FashinFidelity discuss Malaysian trends in sustainable fashion.

10:05 AM

Open For Business

How Hotel Owners Lose Money And How to Avoid It

11:00 AM

Marketing Mojo

Beyond Tokenism: How Brands Can Get DEI Right

12:00 PM

Enterprise Explores

Can the Global South Replace the West in Global Trade?

1:00 PM

The Breakfast Grille Repeat

Mirzan Mahathir, Managing Director, Betamek.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Beyond the Ballot Box

A Political economist shares his thoughts on IMF’s suggestion to increase retirement age to 70.

4:05 PM

Health & Living

We speak to a health economist about how supermarkets and governments can nudge people to make healthier grocery choices.

5:00 PM

Top 5 at 5

6:00 PM

Talkback Tuesday

Do you think that the internet has largely been a force for good or bad, in the world? Would you prefer to live without the internet?

8:00 PM

BBC World Service