Turning Tradition Into Trend: The Justine Cakes & Kueh Story

Justine Lim, Founder, Justine Cakes & Kueh

27-May-25 10:00

Turning Tradition Into Trend: The Justine Cakes & Kueh Story

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Justine Cakes & Kueh founder didn’t plan on starting a kueh business. She began with cakes, baking on the side while holding a corporate job. Today, Justine Lim is known for turning Malaysian desserts and dishes from pulut tai tai to nasi lemak and chicken rice cakes, into eye-catching creations that still feel familiar. In this episode, she shares how it all started, what pushed her to take it full-time, and how she’s learned to run a business that stays true to her roots, while still surprising people with every bite.

Produced by: Carol Wong

Presented by: Richard Bradbury

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Categories: Women in Business, markets, food, culture, entrepreneurs, SME

Tags: Malaysian desserts, local kueh business, heritage foods, baking, f&b, made in malaysia,

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