Many F&B entrepreneurs were brought down to their lowest during the pandemic, but for Arieni Ritzal, founder of Gula Cakery, the challenges only served to propel her forward into expanding her ever-growing foodie empire. She shares how she muscled her way through the lockdowns and her excitement in keeping this progress going onwards and upwards.

Image Credit: Gula Cakery Facebook Page

Produced by: Christine Wong

Presented by: Christine Wong

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Categories:  Corporates,  managing,  entrepreneurs,  SME

Tags:  cake,  f&b,  pandemic,  marketing strategies,