The Rise of Oko Lele

Charlie Chan, Managing Director, Metal Brain Studio

01-Jul-25 10:00

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Large-scale productions used to dominate the animation industry, but a new wave of creators is proving otherwise.

We speak with Charlie Chan, Managing Director of Metal Brain Studio, about how Malaysian-made Oko Lele became a worldwide sensation on YouTube, amassing 3.6 million subscribers and over 4 billion views. From monetising content like an independent creator to licensing IP and launching merchandise, we explore the unique path of growing a slapstick series into a scalable business, and what it would take to build Southeast Asia’s next global franchise.

Produced by: Richard Bradbury, Kishan Sivaswamy

Presented by: Richard Bradbury

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Categories: Corporates, film, SME

Tags: animation, talent, youtube, funding, grants,

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