Reinventing Fire Safety Marketing

Brian Soo, Chief Innovation Officer, FireFighter Industry

27-Jan-23 10:00

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Established in 1974, FireFighter Industry Sdn Bhd is a manufacturer of fire extinguishers and also a one stop fire safety service provider. They are also the only Malaysian fire extinguisher manufacturer with both ISO 9001 and ISO 14001 certifications. They’ve recently been the only business accepted into Endeavor Malaysia’s ScaleUp Program under Cohort 3. Interestingly, they are the only non-startup among the listing. We speak to Brian Soo, Chief Innovation Officer at FireFighter Industry to hear about the business and their fresh approach to marketing in a serious industry.

Photo Credit: Facebook | FireFighter Industry

Produced by: Freda Liu

Presented by: Freda Liu

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Categories: markets, economy, managing, Corporates, SME, entrepreneurs

Tags: Fire Extinguishers, scale up, endeavor,

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