Pickle Park: Kenny Hills’ MD Makes a Pickleball Play, But Why?

Au Kai Zen , Co-Founder, Pickle Park | Antony Au, Co-Founder, Pickle Park

23-Apr-25 10:00

Pickle Park: Kenny Hills’ MD Makes a Pickleball Play, But Why?

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Pickleball is booming, but is it a bubble? In this episode of Open For Business, we speak with Au Kai Zen and Antony Au, Co-Founders of Pickle Park, about why they believe they’ve found the winning formula both on and off the court.

Backed by the team behind Kenny Hills, Pickle Park is a lifestyle-driven pickleball concept that goes beyond court rentals, blending sport, social connection, and hospitality to deliver a premium experience.

We unpack:

Why Pickle Park fuses F&B, design, and sport to build a lifestyle brand
How they monetise underutilised real estate and unlock revenue beyond bookings
Key revenue streams from events, partnerships, F&B, and future merchandise
2025 expansion plans, and why they prioritise location and loyalty over speed
How their in-house app and tiered rewards program could drive retention

Whether you're curious about the economics behind pickleball or the strategy behind building an experiential consumer brand, this episode delivers sharp insights—and a few spicy serves.

Produced by: Roshan Kanesan, Kishan Sivaswamy

Presented by: Roshan Kanesan

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Categories: markets, sports, entrepreneurs

Tags: pickleball, lifestyle, wellness, sport business, made in malaysia, consumer brand,

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