BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Up The Ante - 4 Points for a Solid Marketing Strategy

Up The Ante - 4 Points for a Solid Marketing Strategy

Darren Tan, Just Lorry | Miek Gielkens, Lewis PR

19-Oct-15 10:00

Up The Ante - 4 Points for a Solid Marketing Strategy

Just Lorry is founded by a team of IT professionals and admits that they are struggling to employ marketing strategies to get the word out. Miek Gielkens from Lewis PR suggested the four points of marketing strategy which can help to build the foundation of marketing. They are, do your market research, identify your audiences, identify your USPs and craft a good story.


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  open for businessmarketingmarketing strategyJust LorryLewis PRMiek GielkensDarren Tanstoryup the ante





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Jan Wong, Founder, Open Minds, on Malaysia’s Martech Digital Edge.

12:00 PM

Popcorn Culture

(REPEAT) We review One Battle After Another, Leonardo DiCaprio’s first collaboration with acclaimed director, Paul Thomas Anderson - and discuss your favourite of Leo's performances.

1:00 PM

Cruise Control

(REPEAT) We talk about the price war that's affecting the industry and the manufacturers that are selling their cars at discounted prices.

2:00 PM

Matt-Splained

(REPEAT) Matt and Rich debate how quickly AI has reached the threshold of deniability: the reality remix.

3:00 PM

Earth Matters

(REPEAT) A recent tiger poaching case in Johor highlights the urgent threats facing Malaysia’s national icon. We speak with Rimau founder Lara Ariffin about her organisation’s fight to protect the last Malayan tigers.

4:00 PM

Bar None

(REPEAT) We speak to a sport climbing coach and a skateboarder to learn how they train as athletes.

5:00 PM

BBC World Service

This episode of The Conversation features two filmmakers that are working on football-related movies.