Instantly recognizable by its trademark brown bottles , Australian based brand Aesop has long been known for its minimalist approach and distinctive use of natural ingredients. We catch up with Michael O’Keeffe, the CEO of the Aesop, to discuss everything from his role in transforming the brand from wholesale to retail, to why Aesop eschews the typical marketing and advertising ploys so often used in the beauty industry.

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Tags:  aesop,  Michael O’Keeffe,  Going Global,  open for business,  australia,  whosale,  retail,  cosmetics,  beauty,  facial products