What started as a RM1,500 side hustle during the pandemic has exploded into Hygr, an eight-figure beauty and personal care brand. After a viral TikTok video catapulted them into the spotlight, how did two former lawyers turn their DIY project into a full-fledged business with its own GMP-certified factory?

Co-founders Ivor Lim and Chew Hoi Meng join us to share their incredible bootstrapping journey. They discuss the challenges that forced them to become manufacturers, their social media-driven approach to product development, and their strategy for building a sustainable, eco-friendly brand in a competitive market.

We discuss:

* The journey from a RM1,500 side hustle to an 8-figure business.

* How a single viral TikTok video became their major turning point.

* The manufacturing challenges that forced them to build their own GMP factory.

* Their social media strategy for both marketing and product development.

* Their playbook for self-funding and bootstrapping a high-growth brand.

For aspiring entrepreneurs in the D2C and beauty space, this dives into bootstrapping, brand building, and leveraging social media to scale.

Produced by: Kishan Sivaswamy

Presented by: Roshan Kanesan

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Categories:  wellness,  entrepreneurs,  Corporates

Tags:  direct to customer,  D2C,  bootstrapping,  beauty industry,  tiktok marketing,  sustainable business,